hOW sHANGHAI dISNEYLAND aFFECT hONG kONG tHEME pARK*

Shanghai Disneyland is confirmed to build few years ago. Some people said that it is really a bad news to Hong Kong theme parks, because they believe that most travelers will visit Shanghai Disneyland and not to visit the theme parks in Hong Kong, which are Hong Kong Disneyland and Ocean Park Hong Kong. Let me share my point of view on this issue, which is how Shanghai Disneyland affects Hong Kong theme parks.

First of all, Hong Kong theme parks may lose its visitors. Most travelers want to have fun in some new attraction instead of Hong Kong theme parks, which have operated for a long time. Although Disneyland has already run in Hong Kong now, its size is too small. It is the smallest Disneyland in the world; the number of facilities is not enough. Compared with theme parks in Hong Kong, Shanghai Disneyland is larger. Visitors can find more amazing facilities in there.

On the other hand, Shanghai Disneyland and Hong Kong theme parks can build a positive competitive relationship in the future. Their business purposes are similar, which are making customers have fun in their parks. Based on this purpose, they can develop in different ways. For example developing their own style facilities. They should develop sustainably, so as to compete with other theme parks outside China and maximize their profit.

I would like to suggest some ways to maintain the profit of Hong Kong theme parks. Firstly, I suggest that Hong Kong theme parks can cooperate with Mainland theme parks, like Shanghai Disneyland to promote the travel package, which include the tickets of both of the theme parks and accommodation with special offer. Secondly, in order to fulfill different customers’ curiosity, renewing new facilities is also one of the important ideas to help Hong Kong theme parks to increase the profit. Furthermore, the theme parks should hold some special events, which the topics could match with festival or season, such as holding some snow entertainment functions during Christmas.Hong Kong theme parks are able to maintain their popularity if they put more effort to develop and become more creative, no matter how powerful their competitors are.

k*